Kammac’s Simon Gallimore pinpoints ways to navigate complex beverage logistics, particularly during summer’s peak demand
As temperatures climbed throughout summer, the beverage industry faced its annual challenge: meeting peak demand while maintaining high standards of service. From production facilities operating at maximum capacity to ensuring timely deliveries to retailers and events, every link in the supply chain must synchronise perfectly to meet heightened consumer expectations.
A key strategy employed by many beverage brands during these critical months is partnering with third-party logistics providers (3PLs) like Kammac. Such partners bring a wealth of expertise in managing complex beverage supply chains, offering tailored solutions that enhance agility and responsiveness. By leveraging the capabilities of 3PLs, drinks companies can streamline operations, optimise inventory management, and navigate seasonal fluctuations with greater flexibility.
Beverage Sector Challenges & Solutions
One of the primary challenges in beverage logistics during summer demand is forecasting accurately. Demand patterns can fluctuate significantly due to factors such as weather, cultural events, and consumer behaviour shifts. For instance, a sudden heatwave can spike demand for chilled beverages, while major sporting events or festivals can create localised surges in specific product categories. Effective forecasting models supported by a 3PL are therefore essential to anticipate these fluctuations and adjust production and distribution plans accordingly.
3PLs like Kammac offering just-in-time deliveries ensure products are delivered precisely when needed, thereby minimising inventory holding costs. In addition, bonded warehouses defer import duties until goods are ready for sale, enabling cost-effective international logistics and inventory management. Together, they streamline operations, enhance flexibility, and support responsive supply chain strategies during peak demand periods like summer.
Temperature-sensitive products further complicate logistics during summer months. Maintaining the cold chain integrity from production to delivery is crucial to preserving product quality and safety. Any deviation in temperature control can compromise the consumption of beverages, leading to potential consumer dissatisfaction. 3PLs equipped with refrigeration and monitoring systems therefore play a pivotal role in safeguarding the cold chain, ensuring that beverages reach consumers in optimal condition.
And, in addition to core logistics management, beverage manufacturers face operational challenges that require specialised on-site services. These include processing returned product, site shunt operations, seasonal labour support, efficient safe glass handling, and keg storage solutions. With the support of a specialist 3PL like Kammac, these services help breweries and drinks providers optimise efficiency, comply with regulations, and manage seasonal demands effectively.
Why Kammac?
Navigating beverage logistics during summer peak demand requires strategic foresight and operational expertise. Partnering with experienced logistics providers is crucial for beverage brands aiming to maintain agility, efficiency, and competitiveness in a rapidly changing market. These partnerships enable brands to leverage specialised knowledge and resources, ensuring seamless navigation of seasonal demand fluctuations.
With a proven track record in FMCG logistics and deep industry insights, logistics experts like Kammac offer comprehensive solutions tailored to meet the unique challenges of the beverage sector. Capabilities such as holding all regulatory licenses alongside a network of extensive premises, empower brands to optimise distribution and maintain high service standards effectively. This strategic approach not only enhances operational efficiency but also strengthens market positioning, allowing beverage companies to thrive amidst dynamic market conditions.
