It is all about communicating with customers in the right way. Denny Bros has built up a strong name you can trust in the pharmaceutical and chemical industries – and its website reflects those virtues. But we wanted something different. Something that took all the best bits of Denny Bros’ renowned reputation and turned them into something eye-catching to support the world of promotional marketing.
Welcome to the world of DBop! We work with top brands, agencies and packaging designers to deliver cost-effective, engaging and imaginative sales promotions. The way brands communicate with consumers has changed but on-pack promotional marketing is still a valuable asset in appealing direct to your market and offering added-value to any product.
Our award-winning Fix-a-Form multi-page labels offer a quick, simple and effective way of promoting anything from recipes to recycling messages. Offering practical and creative solutions, they make an impact – but without any compromise to the original design.
There are numerous advantages to communicating directly via on-pack multi-page labels. Maybe a consumer is preparing to re-launch or rebrand and wants to use the last of the old stock to start this promotional push – and quickly. Or maybe they want to add extra content or special features to help persuade a customer to buy the product.
Brands are still faced with the challenges of getting messaging across or offering that bit more than a competitor. At a time when consumers won’t spend long deciding between one brand or another, they need something that will grab the eye and convince customers to part with their hard-earned money.
In a digital world, agencies or designers may overlook this very simple, persuasive and quick-to-market device – one that places messaging right in the hands of people buying their product. But they would be wrong to do so. On-pack space is a valuable and creative asset which has proven to make an impact and encourage repeat sales and brand loyalty.
Quite simply, it’s an opportunity that shouldn’t be ignored.
For more information, go to: www.dbop.co.uk
