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Kevin Bright

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Kevin Bright, Co-leader, European Pricing Practice McKinsey & Company. Kevin advises CEOs and other senior leaders on pricing, promotions, negotiation strategies and the capabilities required to drive impact. In particular, he specialises in large scale transformations for multi-national companies with multiple business units that are looking to build and leverage their rich data and sophisticated analytics to outperform peers.

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Welcome to FMCG CEO, a magazine tailored specifically for CEOs and other senior decision makers driving the British FMCG industry. Our publication is the creation of a merger between Packaging Gazette and FMCG News, still covering all things packaging, processing, manufacturing and more – with renewed focus on the leaders spearheading the sector.

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